Texas A&M University-Commerce (TAMUC) is a leading “teacher of teachers”. Steel built the “Back to School Brought to You by TAMUC” program to let people know just how many Texas teachers come through their school. We pegged the launch to the Education College’s research about teachers’ high out-of-pocket expenses spent in their classroom each year. And, A&M-Commerce got both direct community relations kudos and A+ press coverage right out of the chute.
From its inception, Texas A&M University-Commerce has been a college that has produced top quality educators – and their College of Education is still one of their largest programs. TAMUC wanted to turn that expertise into something that would increase overall awareness for the University and drive enrollment to their College of Education. With a limited budget for each college at the university, we had to make news to make any effort worthwhile. But, we did a little digging and came up with a nugget of gold.
Teachers Directly Supported
Back to school is an important event in the media world and Steel recognized that and capitalized on it in a way that has the potential to benefit our client for years to come!