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Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while demand is low and prices are good. 1. Listeners are more likely to listen and not skip your ad Podcast hosts typically read...

Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see their followers become inspired and this is when you create brand trust. Instead of just selling a product and generating sales,...

By Austin Lim and Kirsten Cutshall These days, when a high school student begins their grueling process of deciding between colleges, the first place they’re going to look is your website. How the website simply makes them feel might seem insignificant, but could actually be a...

Consumers are seeking authenticity in a digital world In a world of messenger bots and automated phone systems, it’s no surprise that consumers feel less of a human connection when interacting with today’s brands. Families have integrated new technologies into their daily life, reshaping traditional roles...

About the Pantone Color At the beginning of every year the Pantone Color Institute, the forecasting group within the world-renowned authority on color and color communication, announces their selection for the upcoming Color of the Year. Intended to convey much more than what color will be...

Holiday shopping has always been a topic surrounding family. With generation preferences shaping the way that marketers target various age groups, we look to the numbers to show us what families will really spend this holiday season. PricewaterhouseCoopers 2017 Holiday Outlook shows us what to gift loved...

As a branding agency, we've spent nearly 20 years defining corporate personas for our clients so that their communications resonate with their prospects and customers. The grounding influence of a well-executed brand creates predictability within an organization that yields improved customer relations, increased mindshare, and...

How do you move from capturing attention to ensuring lifetime retention? Steel Branding has it all mapped out for you in our lifecycle health care marketing success road map --- from web opt-in to re-engagement, and everything in between. Download your copy!...

When Fischer & Wieser scored a feature with Better Homes & Gardens magazine, the Steel team stepped in and took over — with an Instagram takeover, that is! Through quick and cost-effective boomerangs and short videos featuring easy-to-make recipes, we took over BH&G’s Instagram account...