11 Jan Austin Agencies merge to provide truly full service, fully integrated ad agency for B2B
JH&A merges with Steel Digital Studios for extensive business-to-business marketing capabilities.
Austin, Texas (January 9, 2018) – Austin based ad agency, Steel Branding, announced today a merger of their operating unit Steel Digital Studios with JHA Marketing, also of Austin. The new combined team will reflect the trend of ad agencies to become more informed and use breaking technologies, but the move makes the team an early adopter in the B2B space. The combined group will provide expanded Business to Business marketing and technology services including PR, digital, social, analytics, complete tradeshow experiences, and brand experience creation to clients throughout the Southwest.
“Digital and data are dominating conversations with clients. Everyone is racing towards a more informed and more responsive marketing model. By teaming up, we can leverage strategic and analytic resources and give our clients an edge over those still trying to get there,” said Samantha Dettmer, COO of Steel Branding.
“JHA Marketing is embarking on an exciting, new business adventure,“ says John Hamm, founder, and CEO of JHA. “In our 31 years of experience, we have strived to adapt with the continually changing technology of marketing to provide the most comprehensive services to our clients.”
Both agencies have a rich and complementary history of evolution. JHA began in the 1960s as Service Typesetting, evolved into a large commercial printer and eventually into a full-service design agency in the 1980s. Today, JHA ranks among the most highly respected independent B2B marketing communications agencies.
Steel Digital Studios was founded as a digital agency in 2000 rising quickly to be nationally ranked for interactive development. Today, Steel is a well-established and highly respected fully integrated advertising agency with a long history in the B2B space. Together the new entity offers a truly comprehensive offering, combining the best of B2B advertising strategy with the newest in digital and PR.
“It is a privilege to be joining forces with such a talented group. We fully anticipate this to be a seamless transition providing new, expanded services that will help in all aspects of strategic marketing programs.” said CEO of Steel Branding, Kirsten Cutshall.
The new entity consists of combined staff, uses the Steel Digital Studios brand name and will service clients from the office on Bee Cave Rd. More information about the combined offering is available at www.steeldigitalstudios.com.
About Steel Branding / Steel Digital Studios:
Headquartered in Austin, Texas, Steel Branding is a full service integrated advertising agency that provides advertising, PR and interactive capabilities to B2B and B2C clients. Steel Branding has been on the Inc. 5000 list for four years in a row and is a recognized Mentor company by the State of Texas. Steel Digital Studios is a division of Steel Branding. Since 2000, Steel Digital Studios has been delivering innovation and obvious results to B2B industry leaders and Fortune 500 clients. Steel is a full service integrated ad agency with a focus on building brand while generating demand.