01 May Steel Branding Welcomes Woman’s Day Contributing Editor & New York Times Best Selling Cookbook Author, Crystal Cook to the Team
AUSTIN, Texas (May 1, 2014) — Steel Branding, a communications firm focused on marketing to the family, announced the new hire of Casserole Queen, New York Times Bestselling cookbook author and YouTube personality Crystal Cook. Cook will help the firm gain more insight on consumer packaged goods and bring personal knowledge to digital marketing projects.
Cook brings over 20 years of marketing experience in consumer goods to the Steel Branding team. With an entrepreneurial drive, she is the co-author of Casserole Queens, a New York Times bestselling cookbook. She has also been featured on as a cooking show host on Hungry, a YouTube channel for delicious cooking inspiration. Currently, Cook serves as a contributing editor of Woman’s Day, where she provides monthly casserole and comfort food recipes for readers to enjoy.
“I’m thrilled a part of the consumer packaged goods team at Steel,” said Cook. “It is an amazing feeling to be able to take my past experience in consumer marketing, paired with my passion for cooking, and apply it to today’s current marketing landscape. These types of brands are so meaningful to families in their everyday lives, passions and hobbies; I love that I can be a part of the magic.”
With appearances on The TODAY Show, QVC, Food Network’s Throwdown with Bobby Flay, Cook’s experience ranges from traditional public relations to building brands in today’s digital landscape. She has experience in a variety of traditional tactics, such as media relations, speaking engagements, books tours and cooking demonstrations. Cook’s experience has also included activating brands online through various social media channels including YouTube, Facebook, Twitter, Instagram and blogs.
“Crystal has built her brand as Casserole Queens and developed into a YouTube personality through public relations and digital marketing tactics,” said Kirsten Cutshall, Steel Branding President. “At Steel, we focus in family targeted marketing, and she brings a tremendous understanding in consumer products as well as experience building strong brands from the ground up through digital marketing.”
About Steel Branding:
Steel Branding specializes in marketing to families. Based in Austin, Texas, Steel is a collective of national creative, marketing and technical talent that is dedicated to helping its clients rise above the noise and succeed in the marketplace. Rather than merely focusing on a capability, market or tactic, Steel uses Adthropology™ to gain insight into the social dynamics and habits unique to today’s busy family. Steel helps integrate brands into the modern family in a way that will drive spectacular growth. To learn more, visit SteelBranding.com.